Although there have been hints here about Emily for many months, the real source of all our information now is from Mattel's own stockholder report. If just one person here held Mattel stock, we could have gotten the information, anyway. A member here found it because it appears publically on the web (which can be found through google.com).

They also file trademarks a year in advance, and Emily is the only friend trademarked at this point, so I don't believe there is more than one friend in the works.

There are ways AG could be more secretive. They could file multiple trademarks at once. I personally don't understand why they don't, if they plan on making everyone a friend doll. If I were them, I'd trademark all the remaining friends right now. That would foil all us trademark hunters right away! [img]wink.gif[/img] It would cost money, but they have abandoned so many trademarks at this point it would be a drop in the bucket.

At the same time, I think that some customer service people may not know anything about Emily yet. It's funny, because when I go in businesses and ask where something is, I'm often told: "We definitely do not have that." I've stopped asking--now I look for myself. Just to say, people who work at places don't necessarily know everything about the business. Chances are, even if they do, additional details about Emily also are not allowed to be divulged.